Your website is not a term paper and readers want their information fast and to the point.
No matter how passionate you are about your service or product, your readers will not pull up a chair, grab a cup of coffee and a snack, and sift through mounds of text on your website, looking for that one thing they need to know about your service or product.
You have 5-10 seconds to convince someone to stay on your site . . . so use it wisely.
Tiny Tip Summary