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    TINY TIP: Your website readers want relevant and quality content to pop out at them. Use the first paragraph of each page in your website to offer the most important information about that particular page.


Your website is not a term paper and readers want their information fast and to the point.

No matter how passionate you are about your service or product, your readers will not pull up a chair, grab a cup of coffee and a snack, and sift through mounds of text on your website, looking for that one thing they need to know about your service or product.

You have 5-10 seconds to convince someone to stay on your site . . . so use it wisely.

Tiny Tip Summary

  • Place important information about your product or service in the first paragraph.
  • Resist adding "fluff" about your product or service. Tell your potential customers what they want to know.
  • Stay focused.

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